Let’s be real: you’ve got about 3 seconds to catch someone’s attention when they tap your Instagram link. And if they land on a cluttered, confusing mess—or worse, a single link to your homepage—you’re missing the moment.

But here’s the good news: you don’t need a tech degree or a 40-link setup to create a link in bio page that actually works. You just need a few strategic links, a touch of personality, and a clear next step for your audience.

This post will walk you through exactly what to include (and what to skip) so your Link in Bio does what it’s meant to do—convert curious scrollers into actual clients, customers, and subscribers.

Why Your Link in Bio Matters More Than You Think

This is the front door to your brand for most people finding you on Instagram. It’s not just a place to dump links—it’s a mini funnel, a brand moment, and a trust-building tool all in one.

→ Olivia (aka: our mompreneur trying to juggle biz and bedtime) doesn’t have time to scroll your entire site. She needs quick clarity and fast direction.
→ This page should give your dream client an instant snapshot of who you are, what you offer, and why they should care.

The Must-Haves for Your Link In Bio Page

Here’s what should definitely be on there—no more, no less:

→ A quick intro (yes, with your face)
One or two lines that tell people who you are and what you do. This builds immediate trust and positions you as a real human, not a mystery brand account.
Example: “Hey, I’m Tori—website designer for ambitious moms building their brand between naptime and carpool. Start here 👇🏼”

→ A freebie that grows your list
Lead with value. Your top free offer should be one of the first links.
✨ Bonus tip: Name it something juicy. “Download My Free Website Checklist” > “Freebie”

→ Your signature offer or most popular service
Make it stupid easy for people to work with you. This isn’t the time to be vague—link directly to your top offer, with a line or two of context.

→ A way to binge your content
Whether it’s your blog, podcast, or YouTube channel—include a place for them to go deeper. If they’re vibing with your voice, this keeps them in your world longer.

→ A “work with me” button that routes to a clear sales page or booking link
Stop making people dig through your site to find how to hire you. Your services should be front and center.

Optional But Delicious Extras

Only add these if you have the capacity to keep them updated (and if they support your funnel):

→ Press features or collabs
Build that street cred, girl. Just make sure the links don’t lead to broken pages.

→ Recent Instagram carousel, viral post, or pinned reel
Create a “start here” moment by linking to your most engaging content.

→ A fun personal link that adds flavor
Your Spotify playlist, your favorite book list, your go-to diaper bag must-haves. These aren’t just fluff—they’re connective tissue for your personal brand.

Want the Fastest Way to Build a Strategic Link in Bio Page?

✨ I made you a free Link in Bio Showit page template that does all of this for you—so you don’t have to duct-tape buttons together on Canva or send people to a 2017 Linktree account you forgot the password to.

This page is:
→ Plug-and-play in Showit
→ Designed to feel like you (not like a tech bro)
→ Ready in less than an hour

Download it for free [right here] and start turning link clicks into actual conversions.

Final Thought (From One Eldest Daughter to Another)

You’re not overthinking because you’re a perfectionist. You’re overthinking because you care. But this is one thing you can cross off your list today, knowing it’s working behind the scenes to support your business while you’re off baking cinnamon rolls or refereeing the world’s loudest sibling argument.

Keep it simple. Keep it strategic. Keep it soft-pretzel-level satisfying 🥨.

Let me know when yours is live—I want to see it.

→ Ready to launch your own Link in Bio page in under an hour?
Grab one of my free Showit Link in Bio page templates—designed with built-in strategy, zero tech headaches, and your dream client in mind.

✨ [Click here to download yours for free] and get it live by nap time. You’ve got this.