I called upon the best in the business - your favorite CEO Moms - to bring you templates free of “am I doing this right?” doubts, so you can easily edit and quickly launch in days. DAYS, mama.
We’re the one they come to when they need help, advice, and a little vent sesh about our mothers.
MEET TEAM ELDEST DAUGHTER
Built by fellow ceo moms who just get the cold-coffee naptime grind.
BECAUSE Eldest Daughters are used to figuring it out alone.
I wanted Eldest Daughter Studio to feel like a real team effort, like a bunch of big sisters who have your back, because the right support changes everything.
So, I built a team of ceos, moms, and eldest daughters who not only get the cold-coffee naptime grind—but also have become the go-to girlies in their industry.
I’m emptying my brain of all the web copy that’s been swirling in my brain between soccer practice and library dates. And in case it’s not clear, I did not design this site or write this copy from a perfectly designed adult-only office. In college, I thought that was what being successful looked like. I imagined I’d be working in a corner office of a fancy marketing agency in New York. I’d walk in wearing the trendiest clothes and have the same cool life I watched Kate Hudson have in How to Lose a Guy in 10 Days.
HI! I'm your designer, tori, AND THIS IS HOW ELDEST DAUGHTER WAS BORN
I’m sitting on the floor, laptop propped up on my lap, as she hands me a plate of play food.
In the end this all makes total sense - how could I possibly create the perfect support system to launch your business between the margins, if it wasn’t created in the margins.
No corner office, no sweeping view, no fancy coffee maker. Just me, in the corner, while the girls handed me tea cups and plastic cobs of corn.
I created this space in the margins. I designed in my head on the way to the library, I wrote copy on the sidelines of soccer games, I thought about how you’re doing the same with your business. Getting scrappy with our time, getting creative with our opportunities.
In reality, I started designing and bUILDING these on the floor of the playroom.
Tori Sprankel
FOUNDER + DESIGNER
Sara Noel is a Website Copywriter, Marketing Mentor, Unapologetic Squirrel (aka ADHDer), Champion of Single Moms, World's Loudest Noah Kahan Fan, and the most unfiltered business owner on the Internet. She's the proudest F-bomb-dropping New Englander you'll ever meet, the "queen of over delivering" (according to her students and clients), and she's wicked obsessed with helping business owners learn how to write better website copy.
You can find her online at here, but you'd be better off just subscribing to her newsletter from the get-go — she shares one marketing tip, once a week, but always includes a good-enough-to-skip-your-responsibilities-to-read story.
WIREFRAMES BY BTL COPY
Sara Noel
WEBSITE COPY
GO-TO GIRL
Rachael Shepard-Ohta is the founder of
Hey, Sleepy Baby, host of the No One Told Us podcast, and writer of the Nap Trapped newsletter on Substack.
Rachael also coaches fellow "mompreneurs" and shares all the tips for success in online business while raising babies in her HSB Hub Membership.
Rachael is a former teacher, Bravo enthusiast, and a mother of 3 young kids. She lives with her family in beautiful San Francisco, CA!
GRAB THE HSB TEMPLATE
Rachael Shepard-Ohta
MOM-BIZ MASTERMIND
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