(Without Burning Out or Hiring a Full Agency)

Whether you’re a gut health coach, hormone expert, postpartum wellness guide, or functional medicine practitioner—your clients are looking for one thing: trust.

It starts the moment they land on your website.

The good news: you don’t need to piece together a DIY disaster or spend $10K+ on a custom build to launch a website that books clients, grows your email list, and actually feels like you. This guide breaks down how to build a beautiful, strategic wellness website that supports your services and your sanity—no tech degree required.

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STEP ONE: Pick the Right Platform for Your Wellness Website

When it comes to platforms, your first instinct might be Squarespace or WordPress. But for wellness practitioners offering 1:1 services plus selling a paid resource plus offering a lead magnet? Showit is where it’s at. I design all my templates on Showit for this reason. It meets you where you are in your business—and grows with you as you scale.

→ Why Showit is Ideal for Holistic Practitioners:

• Drag-and-drop ease like Canva (no coding!)
• Completely customizable to your visual brand
• Integrates beautifully with email opt-ins and Calendly or Flodesk or Accuity
• Built-in SEO tools to help you get found on Google
• Flexible as you grow your offers and team

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Step Two: Choose DIY, a Template, or a Done-for-You Website

Let’s break it down, wellness-style:

→ DIY from scratch:

Like going gluten-free without reading labels. Time-consuming, potentially frustrating, and easy to miss critical ingredients (like a homepage that converts).

→ Done-for-you custom:

Like hiring a private chef to revamp your whole pantry. Gorgeous and bespoke, but isn’t always in the budget at the beginning. (If this is more your speed though, I’m your girl!)

→ Website Template:

The sweet spot. Like a functional reset with a meal plan—strategic, supported, and ready for implementation literally today.

That’s where the Rowan Showit Template comes in. I designed it specifically for coaches and consultants in the holistic space who want to:

• Highlight their 1:1 signature service
• Promote a lower-ticket paid resource (like a wellness challenge or recipe ebook)
• Capture emails with a free lead magnet that nurtures future clients

If you’re a wellness pro ready to show up like the expert you are without waiting 6 months for a custom build? Rowan’s your girl.

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Step Three: Write Website Copy That Converts (Without Crying Into Your Matcha Latte)

Rowan Come with Copy!

Writing about yourself is hard—especially when you wear every hat in your business. That’s why the Rowan template comes with a full copywriting wireframe, walking you through what to say on every page and why it matters.

→ You’ll know how to:

• Introduce your wellness philosophy without sounding vague or preachy
• Talk about your offers in a way that speaks to your reader’s real-life problems (hi, bloat and burnout)
• Invite your audience to work with you, without sounding pushy or salesy

Stock Photo Bonus:

Rowan also comes with curated free stock photo support, so you don’t waste hours sifting through awkward or irrelevant imagery. You’ll get a custom guide filled with keyword suggestions and photo sourcing tips to help you find elevated, wellness-aligned visuals that actually look like your brand—not a generic supplement ad from 2009.

Want more support writing your copy? I also recommend checking out BTL’s The Site Series—a copywriting resource built just for service providers like you.

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Step Four: Launch with Confidence (Even If You’re Not “Ready”)

Spoiler: you’re never going to feel fully ready to launch. But with a wellness website that reflects your brand, clearly explains what you offer, and guides people to take the next step? You’ll stop stalling and start signing dream clients.

I’ve created an entire HUB with website support that feels like someone said “let me take the kids”

Here’s what Rachel said after using an Eldest Daughter template:

“When I decided to purchase an Eldest Daughter template, I knew there was support included, but what I didn’t realize is that Tori thought of everything. I didn’t have to Google at all! The copywriting support, prompts, how-to’s, and the extras like the social graphic templates made everything incredibly seamless. Now I’m absolutely obsessed with my website and feel even more confident in my launch.”
(check her site here!)

→ Yep—even your photos are covered. The built-in stock photo guide helps you curate an image library that reflects your brand’s vibe, values, and voice, making your site feel intentionally you from the jump.

You don’t need to build from scratch. You don’t need to hire a team. You just need a smart, flexible system that lets your brand—and your brilliance—shine.

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Ready to Build Your Wellness Website?

If you’re a gut health expert, hormone specialist, postpartum wellness expert, or holistic functional medicine practitioner offering 1:1 services and digital resources, Rowan was designed specifically for you.

✨ Built to grow with your offers
✨ Designed to convert browsers into buyers
✨ Comes with the copy guidance and strategy baked in

→ Explore the Rowan Template now and start building your site this week.